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Babyman | Progressive Insurance Commercial

You’ve probably seen Progressive Insurance Company’s TV commercial where some people thought Progressive was bashing special needs kids, however, we see it (as do others,) as it was intended – a darkly humorous poke at ‘Snowflakes’ still in their safe bubble.

Wait, is Progressive implying this is a new (and market-worthy) audience segment?

Your thoughts?

https://www.youtube.com/watch?v=_Lu7QlfCRzY

Progressive Insurance “Babyman’ commercial