You Want The Original Snowflake Test? Here It Is

By Kyle S. Reyes. Kyle is President and CEO of The Silent Partner Marketing. He’s also the creator of the Original Snowflake Quiz and also an acclaimed keynote speaker on entrepreneurship, leadership, marketing and social media. You can follow him on Facebook.

Wow.  Apparently this Snowflake Test was quite the talk of America.

I’m not going to lie … it’s been an exhausting – yet incredible – media tour.  I’ve been blessed to be on Fox and Friends four times, The Kennedy ShowVarney and Co.Risk and Reward, and more than 100 radio programs.

Why so much excitement over it?

I like to think it’s because patriotic Americans are sick and tired of the sniveling, whining, entitled brats who believe that everything should be handed to them on a silver platter.

And of course that line right there is going to trigger many of them, sending them crawling out of their safe spaces with lines like “we are snowflakes but snowflakes make blizzards!” and “you’re such a sexist, racist, homophobic bigot that I’m going to burn down your business.” 

Unfortunately for you tender souls, I’ve now had hundreds of companies reach out to me with overwhelming support and encouragement … letting me know that they too will be implementing similar tests to take out the trash before it starts stinking up their business.

Looks like summer is coming, snowflakes.

Instead of accepting a dime for the test … I’m going to go ahead and share it now with all of America. 

I hope you’ll help share this test with other patriotic Americans.  And of course make sure to keep following me here on Facebook – because like the coming summer … I’m just warming up.

Credit: New Boston Post Blog | Copyright  2017
Kyle S. Reyes | Posted: Oct 17, 2017 

Babyman | Progressive Insurance Commercial

You’ve probably seen Progressive Insurance Company’s TV commercial where some people thought Progressive was bashing special needs kids, however, we see it (as do others,) as it was intended – a darkly humorous poke at ‘Snowflakes’ still in their safe bubble.

Wait, is Progressive implying this is a new (and market-worthy) audience segment?

Your thoughts?

Progressive Insurance “Babyman’ commercial

How Colleges Turn Students Into Snowflakes (Interview with FIRE President Greg Lukianoff)

After their disruptive essay in The Atlantic was released in 2015 on the harm of trigger warnings and microagressionsGreg Lukianoff and co-author Jonathan Haidt followed up by publishing their new book, The Coddling of the American Mind: How Good intentions and Bad Ideas Are Setting Up a Generation for Failure.

Using scientific research, they support their claims that “trigger warnings” and “microaggressions” are actually causing serious, negative repercussions that harm the students they’re trying to protect.  Greg Lukianoff is the president of the Foundation for Individual Rights in Education (FIRE) and is a fierce advocate of academic freedom.

Credit: | Copyright  2018
Christopher N. Malagisi | Posted: Oct 06, 2018 9:00 AM

Click here to access recorded audio clip.

Hello World!

Actually, that should read ‘Hello Snowflake Privilege’ world!

So, what is a snowflake?

How can you tell one when you see him or her?

Let us know your thoughts.


Welcome to

If like us, you’re marveling at the new life form called ‘snowflakes.’ You’re invited to join us as we explore their logic-defying and all too often annoying and frustrating world that snowflakes inhabit, along with their sense of privilege.

This blog is for you whether you think you know a snowflake, are a snowflake yourself, or, you are the parents of one or more snowflakes. No matter, you’re invited to weigh in by posting and sharing your personal comments, insights, and stories. Share your angst and the zeitgeist as you see it.

We think that if you’re like us, you’ve had one or more interactions with someone who believes the world revolves around them, and for some crazy reason the rest of us can’t understand, believes they don’t need any skin in the game of life — no contribution of work or participation on their part, yet they feel righteously and justly deserving of their share of what others produce.

Truth be told, they believe they can and should de rigueur, be allowed to invoke their unique sense of privilege allowing them the freedom to enjoy life’s spoils without the toils.

Hold on a moment… what about the mortgage and car payments, taxes, insurance, and utility payments, grub money and all the rest of the stuff that drives us normals to drink, er, uh, I mean, to have to work in order to pay for life’s bare necessities?

You’re invited to share your experiences, interactions and so on with us about this strange new life form. And while you’re sharing, give us your best take on what you think best defines ‘snowflake privilege.’

Our intent is to make the place where everyone can meet and have fun hanging on to our sanity. It should be a lot of fun.